Missed calls while on-site
Elbow-deep in a boiler or under a sink, you can't pick up. The customer rings off and moves down the list.
AI Lead Capture for UK Trades
Never Lose Another Emergency Lead
Your 24/7 AI chat answers every enquiry in seconds, qualifies the urgency and routes the right jobs straight to your phone, even when you're up a ladder or fast asleep.
- Replies in seconds
- Smart emergency routing
- Trained on your services
AI
Apex Heating Assistant
Online 24/7
Tue 11:47 pm
Hi, my boiler has stopped working. No heating or hot water. Can someone come out tonight?
Sorry to hear that! I can get an engineer alerted right now. First, can you smell gas or is a CO alarm sounding?
No gas smell. My elderly mum is at home though.
Understood, I'll flag this as a priority. Can I take your name and postcode?
Sarah Mitchell, M20 4PQ
🚨 Urgent lead sent to engineer's phone
The Problem
Every Missed Call Is a Job Going to Someone Else
When you're on-site, you can't answer the phone. And emergencies don't wait for office hours.
Out-of-hours enquiries
Burst pipes, lockouts and breakdowns happen at night and on weekends, exactly when nobody is answering.
Customers call the next competitor
In an emergency people don't wait for a callback. They simply ring the next trader on Google until someone responds.
78%
of customers hire the first business that responds.
Speed to respond decides who wins the job. Our AI replies in seconds, day or night, so that business is always you.
Figure based on widely cited industry research on lead response times.
24/7 AI Chat Engine
A Receptionist That Never Sleeps, Never Misses a Lead
Your website and Google Business Profile get an AI assistant that talks like your business and captures everything you need to quote or dispatch.
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Instant replies
Every visitor gets an answer in seconds, not hours.
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Qualifies urgency
Asks the right safety and severity questions to spot true emergencies.
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Collects name, postcode and issue
Complete job details land in your inbox, ready to action.
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Handles FAQs
Pricing guides, call-out areas, opening times and payment options.
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Trained on your services and area
Knows what you do, where you work and what you don't.
AI
Apex Heating Assistant
Online 24/7
Hi, my boiler has stopped working. No heating or hot water.
Sorry to hear that. Can you smell gas or is a CO alarm sounding?
No, nothing like that.
Thanks. Can I take your name and postcode?
Sarah Mitchell, M20 4PQ
🚨 Urgent lead sent to engineer
Smart Lead Routing
The Right Lead, to the Right Place, at the Right Time
Not every enquiry deserves a 2am wake-up call. The AI sorts every lead so you only get interrupted when it counts.
New enquiry
From your website, Google profile, WhatsApp or SMS
AI triage
Checks urgency, location and job type in seconds
EMERGENCY
Sent to your phone immediately
Instant push, SMS or call alert with name, postcode and issue.
NON-URGENT
Queued for the next day
Waiting in your morning list, with a confirmation sent to the customer.
OUT OF AREA
Filtered out politely
Customers outside your patch are told kindly, saving your time.
Instant SMS & WhatsApp Follow-Ups
Follow Up Automatically, So Nothing Slips Away
Friendly, professional messages go out the moment they're needed, with no extra admin for you.
Instant confirmation
Customers know their enquiry has been received and what happens next.
WhatsApp templateInstant
Hi Sarah, thanks for contacting Apex Heating. Your boiler breakdown is marked urgent and an engineer will call you shortly. 🔧
Automated reminders
Reduce no-shows with appointment reminders the day before and the morning of.
SMS templateDay before
Reminder: your engineer visit is tomorrow between 9 and 11am. Reply C to confirm or R to rearrange.
Quote follow-ups
Gentle nudges at day 2 and day 5 win back quotes that would otherwise go cold.
SMS template2 days after quote
Hi Tom, just checking you received our quote for the new boiler. Happy to answer any questions or book a date!
Missed call text-back
If you can't pick up, the caller gets a text within seconds and a link to chat.
SMS templateWithin 10 seconds
Sorry we missed your call! We're on a job. Tell us what you need here and we'll get straight back to you.
Capture Out-of-Hours Emergencies
A 2am Enquiry, Handled While You Sleep
Follow a real-world night-time emergency from first message to the engineer's callback.
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2:00 am
Customer messages
"Water is pouring from my radiator pipe, help!"
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2:00 am
AI responds
Replies in seconds, gives safety advice and takes details.
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2:02 am
Lead routed
Marked urgent and sent to your on-call phone with all the details.
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2:10 am
On-call callback
If you're on call, you ring them back and dispatch immediately.
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7:30 am
Morning callback
Not on call? The customer is booked in and you ring first thing.
You choose the rules: wake-up alerts for true emergencies, a tidy morning list for everything else.
Integrations & Setup
Works With the Tools You Already Use
No new software to learn. The AI plugs into the places your customers already find you.
Your website
Chat widget on every page
Google Business Profile
Answers profile messages
Chat and follow-ups
SMS
Text-back and reminders
Calendar
Bookings and availability
Live in 3 Simple Steps
We do the heavy lifting. Most trades are up and running within a few days.
Tell us about your business
Services, areas, prices, hours and how you want emergencies handled.
We build and train your AI
Connect your website, Google profile, WhatsApp, SMS and calendar.
Go live and capture leads
Leads reach your phone while we monitor and fine-tune the results.
FAQ
Your Questions, Answered
Everything trades ask before switching on AI lead capture.
The assistant is friendly, clear and speaks in your brand's tone. It introduces itself as your online assistant and hands over to a real person as soon as one is needed.
We set the rules with you. For example, no heating with vulnerable occupants, a lockout, or a flooding drain can all be treated as urgent. Safety concerns such as gas smells are always advised to call the relevant emergency service.
Yes. The chat widget can be added to any website, and missed call text-back works with your existing business number. No need to change how customers reach you.
The AI checks the postcode against your service area. Out-of-area customers receive a polite message and are filtered out, so they never interrupt your day.
Most trades go live within a few days. We handle the build, training and connections, and you simply approve the tone and rules.
Not at all. If you can answer a text message, you can use it. We take care of everything technical and provide ongoing support.
Ready to Stop Losing Emergency Jobs?
Let's set up your 24/7 AI lead capture so the next midnight call-out lands with you, not your competitor.
Get Started: Contact Us →